We help brands expand into new marketplaces effortlessly

FROM THE FOUNDER

Marketplace Expansion in Minutes, Instead of Months.

The world’s first Distribution-as-a-Service platform to partner with brands for marketplace onboarding, operations, and growth.

Brands Don’t Fail from Lack of Demand. They Fail Trying to Expand.

The market wants the products. But growth dies before a single order, buried under the execution of onboarding & operations.

MONTH 1

Research

  • Legal
  • Compliance
  • SLAs
  • Requirements

MONTH 2

Hire

  • Internal Teams
  • Agencies
  • Consultants
  • Management

MONTH 3

Integrate

  • APIs
  • ERP
  • Shopify
  • Mapping

MONTH 4

Onboard

  • Compliance
  • Documents
  • Listings
  • Content

MONTH 5

Launch??

  • Planning
  • Testing
  • Operations
  • Marketing
Omnichannel expansion should not be this complicated.

Everyone Offers Integration. No One Solves Onboarding & Operations.

Because onboarding varies by marketplace. Different rules, approvals, tech, and operational requirements.

Every Marketplace Plays by Its Own Rules

Each marketplace has its own SLAs, approvals, and technical requirements that change by category and brand, making expansion inconsistent and hard to repeat.

Brands End Up Doing All the Heavy Lifting

Onboarding and operations require human judgment before software can help, forcing brands to interpret rules, select categories, and manage execution themselves.

One Small Error Can Shut Everything Down

A single mistake can delay approvals for months or trigger suspensions after launch, wiping out progress and turning marketplace expansion into a slow, risky, and expensive process.

When growth depends on manual execution, it doesn’t scale.

Growth Is Achieved When The Execution Is Owned By a Partner.

Tools don’t solve this. Ownership does.

Most solutions stop at setup.They move data, but don’t take responsibility for whether a brand actually succeeds.

Without ownership, execution falls back on the brand. What’s missing is a partner that owns outcomes, not just activity

Expansion requires ownership of execution, not more tools to manage.

Solving for the future of commerce: Distribution-as-a-Service (DaaS)

Finally, a new type of platform designed to solve onboarding, operations, and growth execution at scale.

eDots is an AI-powered app that acts as a true marketplace partner.

  • Not software brands must configure.
  • Not a tool they must manage.

A partner that owns onboarding, operations, and growth across marketplaces.

Even a few new orders per day across many marketplaces quickly compound into meaningful incremental revenue.

Brands don’t need one massive channel. They need many working channels.

One application. All marketplaces. No complexity.

From Install to Launch in Minutes. It gets better with practice.

A simple setup for any brand. Easy enough for most CEOs.

HOW IT WORKS

  • Install the eDots Shopify app to sync with new and existing marketplaces.
  • Answer a few guided questions to set direction and preferences.
  • Choose which products and marketplaces to launch on.
  • eDots onboards, publishes, and manages everything else automatically.

WHY IT WORKS

  • Marketplace rules and edge cases are learned once and reused across brands.
  • Operational decisions improve over time as more launches are executed.
  • Automation increases accuracy while reducing launch time and errors.
  • Each new marketplace and brand strengthens the system for the next.
Expansion gets faster, cheaper, and more reliable with each new brand.

Validated in Production, Not Theory. Beyond The Proof of Concept.

Real brands, real marketplaces, real revenue in 7 months.

Proof of Execution

  • 7 months live with real brands
  • 30 brands live and selling today
  • $8,900 monthly GMV

Marketplace Coverage

  • Live today on eBay, SHEIN, Temu
  • 2 additional marketplaces in active development

Speed to Revenue

  • Brands onboarded in August
  • Live by September
  • Now averaging 40 orders per week

Demand Signals

  • 2,000 brands contacted
  • 260 applications
  • 37 brands live
Traction is live, revenue-generating, and constrained by capacity, not demand.

Our Revenue Model is Transactional. Aligned With Brand Success.

We only make money from sales on marketplaces.

3%

eDots earns a transactional platform fee of approximately 3% of GMV processed through the system.

 

As brands expand into more marketplaces, revenue scales naturally.

Demand Signals

  • $80 Average Order
  • 3% Transaction Fee
  • $2.40 eDots Revenue

Average of 30 Daily Orders:

  • $72 Daily Revenue
  • $26,280 Annual Revenue
Automation improves margins over time.

A Massive, Growing, and Underserved Market Is Pulling eDots In Fast.

The market hasn’t shouted yet, but the signals are very loud.

Millions of Shopify Brands. Limited Reach.

4M+ active Shopify merchants globally. Majority of the brands on Shopify sell on 1–2 channels only.

Shopify Accounts per Year

Exploding Demand. Fragmented Access.

1,000+ meaningful online marketplaces worldwide. Marketplaces drive the main share of eCommerce GMV.

Marketplaces per Year

A Market Size Worth Building For.
TAM, SAM, SOM

Total Addressable Market

Global Omnichannel Distribution

  • Global eCommerce: $4.4T+ annually
  • ~62% of GMV flows through marketplaces → $2.7T+
  • Distribution economics capture ~10% of GMV

Serviceable Available Market

Shopify-Based Marketplace Brands

  • ~1.3M active Shopify brands
  • 30–40% are marketplace-relevant → ~450k brands
  • Avg marketplace GMV: $250k per brand
  • Distribution capture: 5%

Serviceable Obtainable Market

Near-Term Capture (3–5 Years)

  • Capture ~2% of SAM
  • 4,000–12,000 brands
TAM:

~$250B+ annual opportunity

SAM:

~$5–6B annual opportunity

SOM:

$100M+ obtainable opportunity

A massive market, with a clear and realistic path to scale.

Why Now Is the Right Time to Fix Omnichannel Distribution.

A perfect storm is forcing a new solution.

Marketplaces have exploded

Brands now face dozens of sales channels, each with different rules, approvals, and operational demands.

Manual execution no longer scales

Rising ad costs, tighter compliance, and higher customer expectations have made people-heavy approaches too slow and too expensive.

Brands are being pushed outward

Growth increasingly requires expansion beyond a brand’s own website and into marketplaces.

AI changes what’s possible

For the first time, marketplace decisions, onboarding logic, and operational execution can be encoded, learned, and scaled.

The moment for a Distribution-as-a-Service platform has arrived.

Founded By a Team of Operators Who’ve Done This Work Before.

Decades of Omnichannel experience, not theory.

WHAT THIS TEAM BRINGS

  • 20+ years leading eCommerce, marketplaces, and distribution. Across DTC, B2B, wholesale, logistics, and omnichannel operations.
  • Scaled real distribution businesses. Including growing an international distribution operation from $500K to $8M annually, working hands-on with the largest U.S. distributors in pet, home and garden, food and beverage, pharmacy and OTC, home improvement, art supplies and consumer electronics.
  • Deep, practical marketplace experience. Launched, operated, and scaled brands across 30+ marketplaces, navigating onboarding, compliance, merchandising, integrations, and ongoing operations.
Built by people who operated and scaled on marketplaces correctly.

Our Ask is For Support in Funding to Scale What’s Already Working.

Turning proven execution into a scalable system.

The capital will be used to:
  • Expand automation and AI-powered onboarding, compliance, and operations
  • Add and deepen marketplace coverage to meet growing inbound demand
  • Increase onboarding capacity to remove current throughput constraints
  • Strengthen the core platform that powers Distribution-as-a-Service
This round doesn’t fund an idea. It scales a system already in motion.

Contact Us To Explore A Partnership

CONNECT@EDOTS.CO